Market Research

4 units · Graduate courses (200-299)

(Formerly numbered 264A.) Lecture, three hours. Requisite: Management-Executive MBA 411 or Management-Full Time MBA 411 or Management-Fully Employed MBA 411. Designed for prospective users of research results rather than for specialists in research. Marketing research aids management decision making. Development of problem-analysis skills, providing knowledge of concepts and methods of marketing research, with increased sensitivity to limitations of marketing data. Letter grading.