Brand Management

4 units · Graduate courses (200-299)

Lecture, three hours. Requisite: Management-Executive MBA 411 or Management-Full-Time MBA 411 or Management-Fully Employed MBA 411. Introduction to considerations in development, implementation, and management of brands. Discussion of challenges to creating and maintaining strong brands. Topics include building brand knowledge and identities, marketing mix and brands, brand architectures, and brand equity. Letter grading.