Marketing Strategy and Resource Allocations

4 units · Graduate courses (200-299)

Lecture, three hours. Requisite: course 411. Offers in-depth understanding of the practical challenges of marketing strategy. Students sharpen critical analytical thinking and effective communication skills. Offers conceptual frameworks and hones the creative and analytical skills that are necessary to deal with uncertainty inherent in marketing strategy. Focus on problem solving and integrating the marketing and business background obtained in core courses. Letter grading.