Business Creation Capstone

2 units · Graduate professional courses (400-499)

Fieldwork, three hours. Capstone for Global Executive Master of Business Administration (GEMBA) program. Offers unique educational experience for GEMBA students interested working on their entrepreneurial ventures and developing a comprehensive strategy for launching that business. Offers opportunity to apply concepts learned in core and entrepreneurship courses to the development of a start-up business. Students formulate strategies for sales, marketing, operations, finance, accounting, and management functions of a start-up business. Students learn how to develop and test hypotheses, to conduct effective primary and secondary research, and to produce a business plan or implementation plan for their start-up business. Letter grading.