Non-Newtonian Fluids, Soft Materials and Chemical Products

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Overview of soft materials (suspensions, gels, polymers, surfactants, emulsions, powders and granules) that arise in diverse industries, including consumer products, foods, advanced materials, biotechnology, and mineral and energy production. Influence of non-Newtonian rheology (shear-thickening and thinning, viscoelasticity, extension-thickening, yield stresses, normal stress differences, and metastability) upon handling, processing, production, and performance of chemical products. Strategies to design chemical products that meet performance targets, and to scale-up production. Real-world case studies and classroom demonstrations.