COMM W 117
Persuasion
Analysis and synthesis of current persuasion theory to understand how messages influence attitudes and behaviors. Topics covered include: theories for altering attitudes and behaviors, the persuasion process, and the use of persuasion in applied contexts.
Topics
- theories for altering attitudes and behaviors
- the persuasion process
- and the use of persuasion in applied contexts
Topics explicitly listed in official catalogue description
Sources
- Course catalogue ↗2026-2027