Advertising and Society

4 credits

Advertising as a commercial and social force. The development of advertising, branding, and consumer culture in the United States; the history and political economy of advertising in mass and digital media; semiotics and representation in advertisements; influencers, authenticity, and the monetization of self and community; subversion and rebellion within systems of advertisement and promotion. Renumbered from COMM 109D. No credit for COMM 106M if taken after COMM 106MR. Prerequisites: junior or senior standing.