Social Media Marketing

4 credits

This course focuses on designing, evaluating, and optimizing social media marketing strategies across the consumer decision journey. Students develop strategic and analytical skills related to content strategy, visual-first design, paid social advertising, targeting, experimentation, and influencer marketing. Emphasis is on strategic decision-making and performance evaluation rather than technical content production. Prerequisites: MGT 100 or MGT 100RS or MGT 103 or MGT 103RS.