Strategic Communications and Storytelling

4 credits

This hands-on skills course explores how to combine narrative and data to engage, persuade, and inspire. Successful communication is the act of creating shared meaning. How do you find and then share the narrative and evidence that inspires others to action? This course runs in a hands-on lab format with weekly presentation deliverables and exercises. The focus is on developing leadership communications ability through application practice of skills and knowledge. Prerequisites: MBA student or instructor approval or department approval.