Consumer Behavior

4 credits

The course identifies the factors that influence the selection and usage of products and services. Students will be introduced to problems/decisions that include evaluating behavior; understanding the consumers’ decision process, and strategies to create desirable consumer behavior. Students may not earn credit for both MGT 477 and MGT 477R. They are course equivalents. Prerequisites: MGT 407 or MGT 407R; MBA student or instructor approval or department approval.