Advertising Design and Creative Direction credit:

3 Hours

Explore essential design principles for print and digital advertising in this class. Learn visual communication fundamentals—typography, layout, hierarchy, and color theory—and apply them using industry-standard software. Create brand-consistent materials aligned with strategic guidelines while building skills in persuasive presentation, constructive critique, and professional collaboration. Analyze advertising campaigns to sharpen your ability to recognize and produce effective creative direction. Credit is not given toward graduation for: both ADV 290 , section ADD, and ADV 223 .