Psychology of Advertising credit:

3 Hours

Designed to familiarize students with theory and research at the intersection of advertising and psychology. Explores issues pertaining to advertising psychology, including: understanding how and why people think, how & why advertising persuades, basic research methods, the emergence of trends, attitudes and persuasion, human and brand personality, cross-cultural advertising, implicit consumer cognition and behavior, emotions, and more. Prerequisite: ADV 281 or equivalent. Restricted to students with Sophomore, Junior, or Senior standing. This course satisfies the General Education Criteria for: Social & Beh Sci - Soc Sci