Creativity: Concepting & Ideation credit:

3 Hours

Explore brainstorming, lateral thinking, and creative problem-solving for advertising, branding, and beyond. Students will learn to uncover insights through observation, discovery, and inspiration, then translate those insights into targeted ideas, tactics, and activations. The course emphasizes hands-on exercises, playful experimentation, and real-world application to help students strengthen their creative process. 3 undergraduate hours. 3 graduate hours. Credit is not given toward graduation for: ADV 490 , Section CCI. Prerequisite: Restricted to ADV or CS+ADV majors with Junior/Senior standing or Grad students with consent of Instructor.