Advanced Topics in Advertising credit:

4 Hours

This seminar explores topics associated with advertising theory and research. Topics will vary across different course offerings. They will include classic elements of advertising theory (e.g. persuasion, attitudes, cognition, emotion, motivation), as well as current research frontiers (e.g. decision-making, computational advertising, psychophysiology, gaming, social media). May be repeated up to 12 hours, if topics vary. Prerequisite: Ph.D. student or instructor approval.