Computational Advertising Infrastructure credit: 3 or

4 Hours

Thorough coverage of technologies including web-search, auctions, behavioral targeting, mechanisms for viral marketing, that underpin the display of advertisements on a variety of locations (e.g., ads on search engines; display ads). Students shall also learn about emerging areas in computational advertising including location-based adverting and algorithmic synthesis of personalized advertisements. Discussion around privacy will be a significant focus of the class. Same as ADV 462 . 3 undergraduate hours. 3 or 4 graduate hours. Prerequisite: CS 173 ; CS 225 ; one of MATH 225 , MATH 257 , MATH 415 , MATH 416 , ASRM 406 or BIOE 210 ; one of CS 361 , STAT 361 , ECE 313 , MATH 362 , MATH 461 , MATH 463 or STAT 400 .