Strategic Branding: Global Perspectives credit:

2 Hours

Within the context of globalization, the course underscores the importance of understanding consumers' values, attitudes, and behaviors for effective product positioning, brand value and effective marketing communications across borders. Focus on consumer behavior and brand positioning across local, regional, and global contexts. This course is designed to provide students with an advanced understanding of consumer behavior in a global context. Credit is not given toward graduation for: SBC 524 and SBC 501. Prerequisite: Restricted to MS SBC students.