Strategic Social Media Operations credit:

3 Hours

Explores the strategic, managerial, and regulatory dimensions of social media and digital content. Students will learn how to develop, manage, and evaluate social media strategies that align with brand goals, audience insights, and advertising regulations. Emphasis is placed on digital asset management, content governance, ethical communication, and compliance with industry standards such as FTC advertising guidelines and platform-specific policies. Through applied projects and a client-based final presentation, students gain practical experience designing data-driven, compliant, and engaging social media campaigns. Credit is not given toward graduation for: SBC 528 and SBC 510. Prerequisite: Restricted to MS: SBC students.