Strategic Sales credit:

3 Hours

An advanced examination of sales management as a strategic driver of brand equity and revenue growth, focusing on how sales organizations align with broader brand strategy. Students analyze and apply evidence-based frameworks for designing, leading, and optimizing sales teams and structures. Emphasis is placed on strategic decision-making, cross-functional integration, and performance management to prepare students for senior-level brand and commercial leadership roles. Credit is not given toward graduation for: SBC 530 and SBC 508 . Prerequisite: Restricted to MS: SBC students.