Consumer Behaviour and Economic Spending in an Indigenous Context

3 ch (3C) (EL) · Undergraduate

Provides an understanding of the relationship between consumer behaviour and economic spending, and how this understanding can be used to estimate market sizes. The focus is on how behaviours and spending factors can be utilized to determine economic leakage in indigenous communities. Community economic development and perspectives on how development can best be achieved, such as asset-based community development (ABCD), will also be emphasized. This project-based course partners with the Listuguj Mi'gmaq Economic Development Office. Students will conduct an economic leakage study within the community to complete the course.