Introduction to Digital Business

3 ch (3C/WEB) · Undergraduate

This is an introductory course that reviews and examines key examples and cases of companies that have transformed their business models through the integration of digital technologies and their operations. Cases will be selected to provide a historic overview as well as up-to-date examples of digital transformation across a broad range of industries and business functions. This course will also survey the range of frameworks used to explain digital leadership and maturity.