Business Research Methods

3 ch (3C) · Undergraduate

Students will learn how to design, conduct and analyze research for making informed business decisions. The course will focus on basic methodologies, qualitative and quantitative methods, data sources, reliability, validity, and other measurement issues, data collection and research design, ethics in research, and report writing and presentation. Note : Students counting credit for BA 3129 canno t count credit for BA 4319, BA 4829 and/or HTM 4129.