Promotional Culture

3 ch (3C) · Undergraduate

Promotional culture is central to our lives. Not merely in marketing, advertising and politics, but also the ways in which we interact to promote ourselves, our practices, and our tastes through traditional and social media. This course critically examines both the history of advertising and modern branding culture in our quest to understand mediated promotionalism. Note: Credit cannot be counted for both COMS 3103 or COMS 4104.