Festivals and Events Management (A)

3 ch · Undergraduate

The goal of this course will be to familiarize the student with this exciting and dynamic segment of the tourism and recreation industry. It will examine specific aspects of contemporary sport, community and cultural events; and the meeting, incentive, convention (MICE) industry. Topics to be studied include the main functions of Events Managers in the areas of development, planning, programming, marketing and promotions, facility management, human resources and finance. Students will be presented with case studies and applied projects.