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COMM 400

Strategic Management

3 credits · Undergraduate

This integrative course focuses on the core concepts and analytical tools of strategic planning and implementation. The materials presented cover the changes in competitive markets and company strategies that are being driven by globalization and technological innovation. The course includes extensive use of case analysis and features a wide range of business types and sizes. This course is open to Commerce students in their graduating year. Prerequisite(s): Admission to the Business program and 90 credit hours

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