Marketing Strategy

3 credits · Undergraduate

Using a marketing simulation, this course is designed to assist students in acquiring skill and experience in strategic marketing decision-making. By understanding how changes in markets, industries, and organizational strengths/ weaknesses create marketing opportunities and threats, students are exposed to the role of strategic marketing decision-maker. In that role, they learn to develop and execute creative target market and positioning strategies in a competitive environment. Prerequisite(s): COMM 240-3 and COMM 343-3