Marketing Research

3 credits · Undergraduate

Assists students in acquiring an understanding of basic marketing research concepts and practice that facilitates the systematic specification, collection, and analysis of information for marketing decision-making. The course is organized around an applied research project in which students are responsible for conceiving, executing, analyzing and reporting the results of an original marketing research project for a business client. Prerequisite(s): COMM 240-3, COMM 343-3, and ECON 205-3