Healthcare Brand Plan

This course will provide students with the skills and ability to effectively create and evaluate a brand plan in the healthcare industry. Students will learn the components of a brand plan and what is unique to a brand plan in healthcare. The course examines best practices from the pharma industry, how to evaluate and assess brand plans, and the difference between a launch plan and an existing brand plan. It will conclude with the development and presentation of a brand plan for an actual brand in the healthcare space. Sponsored company executives actively participate in the final brand plan presentations.