Personal Branding and Professional Networking

This is a two-part course that will teach students how to brand themselves as well as how to professionally network for employment purposes. Students will spend a semester strategically marketing their personal brands by writing blogs, recording podcasts, and using social media. They will then spend a semester professionally networking to ensure employment, focusing on resume redesign, LinkedIn profiles, social media, interview practice, interviewer follow-up, and negotiation of salary and benefits. Restricted to students in the M.A. in Media and Communication program.