MARKETING AND COMMUNICATING APPLIED HEALTH PROGRAMS

Graduate

In this course students will be introduced to various marketing and communication theories that could be used to raise awareness about applied health programs. Students will consider these theories related to their proposed capstone project. At the conclusion of this course, students will develop a marketing and communication plan to educate others about their wicked problem and how their proposed capstone project will address this problem and lead to population health improvements. Students will share their marketing and communication plan with applied health practitioners to gather feedback about the effectiveness of their proposed strategies. PREREQUISITE: Successful completion of all Doctor of Applied Health Year 3 program courses Three semester hours