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COMM 204

Introduction to Marketing

3 credits · Undergraduate

Introduction to the marketing concept in business. Business activities are analyzed from the point of view of recognition, stimulation and satisfaction of consumer demand.

Prerequisites & course information

Weekly hours: 3 Lecture hours Note: Students with credit for COMM 200.3 or MKT 251.3 or BAC 25 cannot take this course for credit. Students can receive credit for only one of ENT 210.3 or COMM 204.3.

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