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MKT 857

Marketing and Popular Culture

3 credits · Graduate

This course provides an exploration of marketing's role in culture. The course will focus on reading about cultural theory and then applying cultural theory to every day cultural practices through extensive writing and analysis.

Prerequisites & course information

Weekly hours: 3 Seminar/Discussion hours Permission of the department is required. Note: Students with credit for COMM 457.3 may not receive credit for this course.

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