Account Planning
Explores the role of account planning in an agency environment. Covers how to understand the business the client is in, the customers of the client, general environment of that business and all aspects of marketing practice that might affect the overall performance of the client's business. Advertising 327 and 378 (Topic 20) may not both be counted. Three lecture hours a week for one semester.
Prerequisites & course information
Explores the role of account planning in an agency environment. Covers how to understand the business the client is in, the customers of the client, general environment of that business and all aspects of marketing practice that might affect the overall performance of the client's business. Advertising 327 and 378 (Topic 20) may not both be counted. Three lecture hours a week for one semester.
Sources
- Course catalogue ↗2026-2027