ADV 328
Psychology of Video Game Advertising
Explores communication components (broadly defined) within game play and apply understanding of communication processes within game play to better understand how advertisers can leverage games to reach consumers. Advertising 328 and 378 (Topic 22) may not both be counted. Three lecture hours for one semester.
Prerequisites & course information
Explores communication components (broadly defined) within game play and apply understanding of communication processes within game play to better understand how advertisers can leverage games to reach consumers. Advertising 328 and 378 (Topic 22) may not both be counted. Three lecture hours for one semester.
Sources
- Course catalogue ↗2026-2027