ADV 370J
Integrated Communications Management
Cases and problems dealing with the management of advertising and promotional programs; media and creative strategies; consumer, retail, industrial, and public service applications. Advertising 370J and Public Relations 367 may not both be counted. Three lecture hours a week for one semester.
Prerequisites & course information
Cases and problems dealing with the management of advertising and promotional programs; media and creative strategies; consumer, retail, industrial, and public service applications. Advertising 370J and Public Relations 367 may not both be counted. Three lecture hours a week for one semester.
Sources
- Course catalogue ↗2026-2027