Predictive Analytics
Introduction to machine learning and artificial intelligence techniques with a focus on business applications and decision-making. Examine predictive frameworks, including tree-based techniques and artificial neural networks and their applications in business contexts. Explore solid foundations for evaluating models to understand their impact in a given business context, discuss issues related to algorithmic decision-making, and algorithmic bias and fairness. Only one of the following may be counted: Business Analytics 357, 372 (Topic 2), Management Information Systems 373 (Topic 17), Marketing 372 (Topic: Predictive Analytics and Data Mining), 372 (Topic 22). Three lecture hours a week for one semester.
Prerequisites & course information
Introduction to machine learning and artificial intelligence techniques with a focus on business applications and decision-making. Examine predictive frameworks, including tree-based techniques and artificial neural networks and their applications in business contexts. Explore solid foundations for evaluating models to understand their impact in a given business context, discuss issues related to algorithmic decision-making, and algorithmic bias and fairness. Only one of the following may be counted: Business Analytics 357, 372 (Topic 2), Management Information Systems 373 (Topic 17), Marketing 372 (Topic: Predictive Analytics and Data Mining), 372 (Topic 22). Three lecture hours a week for one semester.
Sources
- Course catalogue ↗2026-2027