Social Media Analytics
Introduction to social network analysis for business value using statistical optimization and decision theory. Analyze online search and conversation data for market sensing, sentiments, product quality, reputation, recommendations, and brand awareness. Only one of the following may be counted: Business Analytics 372 (Topic 23), 372T (Topic 23), Management Information Systems 372T (Topic 23), 373 (Topic 23).
Prerequisites & course information
Introduction to social network analysis for business value using statistical optimization and decision theory. Analyze online search and conversation data for market sensing, sentiments, product quality, reputation, recommendations, and brand awareness. Only one of the following may be counted: Business Analytics 372 (Topic 23), 372T (Topic 23), Management Information Systems 372T (Topic 23), 373 (Topic 23).
Sources
- Course catalogue ↗2026-2027