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BAX 372T.24

Data-Driven Revenue Management

3 Hours

Use data-driven tactics and strategies to predict consumer demand and optimize price and capacity/inventory availability to maximize revenue or profit. Explore demand analytics and revenue management techniques, produce rigorous and practical insights, and develop data analysis and optimization skills, based on business cases, datasets, and exercises. Examine diverse contexts and industries, such as conventional retailing, e-commerce, airline/hotel, and contemporary platform and cloud services (e.g., Uber, Dropbox, Netflix, AWS), by utilizing software (Excel, R, or Python) to build models, conduct optimization, and develop insights for a variety of revenue management examples. Only one of the following may be counted: Business Analytics 372T (Topic 24), Management Information Systems 372T (Topic 24), Operations Management 372T (Topic 24).

Prerequisites & course information

Use data-driven tactics and strategies to predict consumer demand and optimize price and capacity/inventory availability to maximize revenue or profit. Explore demand analytics and revenue management techniques, produce rigorous and practical insights, and develop data analysis and optimization skills, based on business cases, datasets, and exercises. Examine diverse contexts and industries, such as conventional retailing, e-commerce, airline/hotel, and contemporary platform and cloud services (e.g., Uber, Dropbox, Netflix, AWS), by utilizing software (Excel, R, or Python) to build models, conduct optimization, and develop insights for a variety of revenue management examples. Only one of the following may be counted: Business Analytics 372T (Topic 24), Management Information Systems 372T (Topic 24), Operations Management 372T (Topic 24).

Sources