User Generated Content Analytics
Focus on a gamut of questions ranging from strategic to operational matters pertaining to a firm's social media initiatives, metrics to capture relevant outcomes, and predictive analysis to link social media chatter to business performance. Only one of the following may be counted: Business Analytics 372 (Topic 4), 372T (Topic 25), Management Information Systems 372T (Topic 25), 373 (Topic 25).
Prerequisites & course information
Focus on a gamut of questions ranging from strategic to operational matters pertaining to a firm's social media initiatives, metrics to capture relevant outcomes, and predictive analysis to link social media chatter to business performance. Only one of the following may be counted: Business Analytics 372 (Topic 4), 372T (Topic 25), Management Information Systems 372T (Topic 25), 373 (Topic 25).
Sources
- Course catalogue ↗2026-2027