Metaphor in Communication

Prerequisites & course information

Examines the conceptual structure and expressive forms of the metaphor. Includes the study of classical and contemporary treatment of metaphor in linguistics, philosophy, and rhetoric. Also includes recent social scientific research on the use of figurative devices, such as metaphor, analogy, idiom, hyperbole, and euphemism, in strategic communication, specifically in managerial communication, political speeches, and religious discourse.