Marketing and Negotiation
Explore major marketing concepts and variables, their interrelationships, and their implications for policy making, problem solving, and strategy formulation. Examine the development of sophisticated strategies and tactics to pursue mutually beneficial solutions. Only one of the following may be counted: Engineering Management 380 (Topic 2), 380 (Topic 3), 380 (Topic 4), 381E (Topic 1).
Prerequisites & course information
Explore major marketing concepts and variables, their interrelationships, and their implications for policy making, problem solving, and strategy formulation. Examine the development of sophisticated strategies and tactics to pursue mutually beneficial solutions. Only one of the following may be counted: Engineering Management 380 (Topic 2), 380 (Topic 3), 380 (Topic 4), 381E (Topic 1).
Sources
- Course catalogue ↗2026-2027