INF 387M
Information Marketing
Examines the marketing of information agencies, systems, services, publications, and software and hardware products to consumers. Includes marketing research, planning, user studies, product development, communication, pricing and distribution for profit and nonprofit organizations. Three lecture hours a week for one semester.
Prerequisites & course information
Examines the marketing of information agencies, systems, services, publications, and software and hardware products to consumers. Includes marketing research, planning, user studies, product development, communication, pricing and distribution for profit and nonprofit organizations. Three lecture hours a week for one semester.
Sources
- Course catalogue ↗2026-2027