History of Sport and Business
Survey of the development of modern sport industry from late nineteenth-century roots to twenty-first century global phenomenon. Examines connections between media and sport; the role of IMG and other sport agencies in event sponsorship and creation of celebrity athletes; growth of professionalism in the Olympic movement; the rise of megacorporations; and the commercialization of college and high school athletics.
Prerequisites & course information
Survey of the development of modern sport industry from late nineteenth-century roots to twenty-first century global phenomenon. Examines connections between media and sport; the role of IMG and other sport agencies in event sponsorship and creation of celebrity athletes; growth of professionalism in the Olympic movement; the rise of megacorporations; and the commercialization of college and high school athletics.
Sources
- Course catalogue ↗2026-2027