The Enterprise of Technology

3 Hours

Uses early stage technologies to create new and original commercialization plans which include the best first market, establishing technology features in that market, and estimated benefits and costs to deliver a future product to a customer. Includes in-person market research, a written semester journal, and engagement with multiple projects. Reviews later stages of technology entrepreneurship; includes forming a new company, building a business plan, building a team, getting funding, and scale up to manufacturing. Emphasis on gaining proficient knowledge on intellectual property protection and strategy, and the steps and processes necessary to the successful design and manufacture of a product or service. Three lecture hours a week for one semester.