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MKT 182.30

Brand and Growth Strategy

1-3 Hours

Explore the principles of product management including assessing the health and profitability of a product portfolio, developing go-to-market strategies for new products, and positioning and repositioning of current products. Examine the basic building blocks Marketing 282 (Topic: Brand and Growth Strategy) and 282 (Topic 30) may not both be counted.

Prerequisites & course information

Explore the principles of product management including assessing the health and profitability of a product portfolio, developing go-to-market strategies for new products, and positioning and repositioning of current products. Examine the basic building blocks Marketing 282 (Topic: Brand and Growth Strategy) and 282 (Topic 30) may not both be counted.

Sources