MKT 278.1
Data Storytelling and Visualization
Investigate data-driven marketing, identifying stories in data and utilizing visualizations to share that story. Explore Tableau, data literacy, visualization principles, and communicating effectively using data. Marketing 178 (Topic: Data Storytellg/Visualizatn) and Marketing 178 (Topic 1) may not both be counted.
Prerequisites & course information
Investigate data-driven marketing, identifying stories in data and utilizing visualizations to share that story. Explore Tableau, data literacy, visualization principles, and communicating effectively using data. Marketing 178 (Topic: Data Storytellg/Visualizatn) and Marketing 178 (Topic 1) may not both be counted.
Sources
- Course catalogue ↗2026-2027