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MKT 282.44

Digital Marketing

1-3 Hours

Examine the strategies, frameworks, and platforms driving digital marketing success. Analyze how brands use data-informed insights, paid and organic channels, and evolving consumer behaviors to create measurable impact. Explore frameworks for digital strategy, content development, and performance optimization. Marketing 382 (Topic: Digital Marketing) and 382 (Topic 44) may not both be counted.

Prerequisites & course information

Examine the strategies, frameworks, and platforms driving digital marketing success. Analyze how brands use data-informed insights, paid and organic channels, and evolving consumer behaviors to create measurable impact. Explore frameworks for digital strategy, content development, and performance optimization. Marketing 382 (Topic: Digital Marketing) and 382 (Topic 44) may not both be counted.

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