Leveraging New Media Channels
Analyze the most important trends shaping media worldwide, ranging from the emergence of content creators to how people consume content to why generative search engines have an important place next to search engine optimization, such as GEO and SEO. Examine media models that are utilized by the public and private sector and explore how the current marketing offering will evolve in the next three to five years. Marketing 188 (Topic: Leveraging New Media Channels) and 188 (Topic 3) may not both be counted.
Prerequisites & course information
Analyze the most important trends shaping media worldwide, ranging from the emergence of content creators to how people consume content to why generative search engines have an important place next to search engine optimization, such as GEO and SEO. Examine media models that are utilized by the public and private sector and explore how the current marketing offering will evolve in the next three to five years. Marketing 188 (Topic: Leveraging New Media Channels) and 188 (Topic 3) may not both be counted.
Sources
- Course catalogue ↗2026-2027