Introduction to Marketing in New York

3 Hours

Experience a globally connected city. Study in New York City, home to major industries including arts and entertainment, travel and hospitality, technology, and financial services, as well as major marketing firms and agencies. Consider the marketing strategies of New York industries and develop an understanding of the marketing system and basic marketing frameworks for marketing strategy creation, and implementation of marketing tools and tactics. Only one of the following may be counted: Marketing 320F, 337, 337H, 337N. Three lecture hours a week for one semester.