MKT 354.11
Strategy Consulting
Introduction to the science and art of marketing strategy consulting. Explore the consulting industry and the key concepts of successful consulting. Execute a complete consulting engagement with an actual client. Only one of the following may be counted: Marketing 354 (Topic 10), 354 (Topic 11), 372 (Topic 26).
Prerequisites & course information
Introduction to the science and art of marketing strategy consulting. Explore the consulting industry and the key concepts of successful consulting. Execute a complete consulting engagement with an actual client. Only one of the following may be counted: Marketing 354 (Topic 10), 354 (Topic 11), 372 (Topic 26).
Sources
- Course catalogue ↗2026-2027