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MKT 354.4

Marketing Channels

3 Hours

Explore the critically important "fourth P" of marketing: how and where to make the value proposition available to customers. Discuss analysis of a direct channel versus the use of intermediaries, the decision to sell online and/or in brick and mortar locations, and many other current marketing channel topics. Marketing 354 (Topic 4) and 372 (Topic: Marketing Channels) may not both be counted.

Prerequisites & course information

Explore the critically important "fourth P" of marketing: how and where to make the value proposition available to customers. Discuss analysis of a direct channel versus the use of intermediaries, the decision to sell online and/or in brick and mortar locations, and many other current marketing channel topics. Marketing 354 (Topic 4) and 372 (Topic: Marketing Channels) may not both be counted.

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